The Importance of Focus
March 31st, 2007 by Remon
In business, no matter what you do, it’s important to focus. Most people with the dream of making money on the internet don’t have the focus they need. All of you probably know the type of person that always starts new projects but never finishes any, right? I used to be like that myself, no focus.
You can start thousands of projects, based on good ideas, spending years on them and still not make a dime. How? Because none are finished, none are making money because at this moment they’re useless.
Another example, a new business selling some kind of physical product with a target audience; the world. Again no focus.You don’t want to know how many times I’ve heard new business owners say that their target market is anyone. Even if you sell toilet paper you’re target market is not the world. Focus!
It’s easier to market your product to a small group of people who are likely interested in your product, than to market your product to anyone who can afford it but probably won’t buy it. Not to mention, it’s cheaper and it gives better results.
It’s easier to build a successful web business if you focus on one site at a time. If your first site isn’t finished yet and you’re starting the next one they will both fail. If you finish one site and start the next, they will likely fail as well because you will be spending time on building the next site, instead of growing and promoting the first.
Focus on your projects, focus on your market, focus on your product. Don’t do many things at the same time and you have a better chance at success.